STREAM DREAM

To mention that the advent of the web and online streaming content has created billions of dollars in revenue is an understatement. While the Nielsen ratings report that actual in home television viewing has gone up the numbers prove differently. On the Nielsen ratings website the reports is that 12 million people watch television at home every day. And that takes up 20% of somebody's daily activities. Television viewing consumption according to wetshadows.com is 7 hours a day for just one person in a family. In comparison to internet viewing trends, online marketingtrends.com reports give an estimated 147.5 million  people plugging into the internet on a daily basis to watch online videos and movies. TGDAILY.com provided the most spectacular trend analysis for online habits at 2 BILLION videos viewed on ©youTube any one given day.They also report © youTube mobile cell phone video streaming hits at 200 million per day. So, it not come as a surprise that  the news that ©Netflix has partnered up with some of the biggest names in media. Arrangements have been made with Disney to stream ABC network shows and Disney movies. They also have contracts with film studios such as ©Miramax, ©Lionsgate and ©MGM. Also in the United Kingdom, ©Netflix has hooked up with the BBC. This new wave trend of streaming content via mobile strategies is a plethora of instant revenue for Netflix and all partners concerned. My opinion is, yes, certainly there will be a lot of money made, but on the same note: Really? If you're watching videos while driving a car, hello? Are you watching videos at work? In my opinion that is ridiculous. Also ridiculous for me are ebook readers. Where is the tactile experience of flipping through real paper, seeing the artwork on the cover? Stream Dream will definitely be making somebody a lot of profit.

Orlando Film Commission

    In August 2011, Full Sail Entertainment business graduate, Sheena Carlisle Fowler was named Associate Director and Orlando Film Commissioner.

Her main emphasis will be to promote the Orlando area to the film industry. In 2010 the government tax incentive program for the Entertainment Film and television industry, including independent filmmakers, was approved for $242 million dollars in tax incentives over a 5-year period disbursement. For more details and specific information view the website. According to the Florida Entertainment Industry Financial Incentive FY2010-2011 Annual Report for projects that wrapped up in the Central East region, which incorporates the Orlando area, projected total wages were $21,760,641. $9,800,366 of that were tax credits.)

However, what will happen when these funds run out in 2015? Production companies, filmmakers, production crews, and other personnel and services will be left in the cold once again. These businesses probably pack up and travel to the next state that has incentives available. The report mentions that in 2010-2011 there were only 22 projects produced in the entire state of Florida. The Orlando Amway arena cost $480 million dollars to build. It has been estimated that during the NBA 2011 lockout the City of Orlando has lost between $80-$100 million dollars in projected revenues from Orlando Magic basketball games. Countless numbers of businesses and restaurants surrounding the arena have been closing. Employees of those establishments have been reported to be receiving unemployment and food stamps. It appears Ms. Fowler and other City commissioners need to step up their game and begin a new marketing blitz for the Central Florida area.