Sunday, January 8, 2012

STREAM DREAM

To mention that the advent of the web and online streaming content has created billions of dollars in revenue is an understatement. While the Nielsen ratings report that actual in home television viewing has gone up the numbers prove differently. On the Nielsen ratings website the reports is that 12 million people watch television at home every day. And that takes up 20% of somebody's daily activities. Television viewing consumption according to wetshadows.com is 7 hours a day for just one person in a family. In comparison to internet viewing trends, online marketingtrends.com reports give an estimated 147.5 million  people plugging into the internet on a daily basis to watch online videos and movies. TGDAILY.com provided the most spectacular trend analysis for online habits at 2 BILLION videos viewed on ©youTube any one given day.They also report © youTube mobile cell phone video streaming hits at 200 million per day. So, it not come as a surprise that  the news that ©Netflix has partnered up with some of the biggest names in media. Arrangements have been made with Disney to stream ABC network shows and Disney movies. They also have contracts with film studios such as ©Miramax, ©Lionsgate and ©MGM. Also in the United Kingdom, ©Netflix has hooked up with the BBC. This new wave trend of streaming content via mobile strategies is a plethora of instant revenue for Netflix and all partners concerned. My opinion is, yes, certainly there will be a lot of money made, but on the same note: Really? If you're watching videos while driving a car, hello? Are you watching videos at work? In my opinion that is ridiculous. Also ridiculous for me are ebook readers. Where is the tactile experience of flipping through real paper, seeing the artwork on the cover? Stream Dream will definitely be making somebody a lot of profit.

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